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6 Objectives for a Remarkable
Brand Identity (RBI)
Is your brand too safe? Give them something to talk about. |
All to often we lean toward safe, bland, me-too branding. This is understandable, but it is also not a good idea, that is if we want to be even moderately effective. Churches can easily find themselves safe... and invisible... to just those people you really want to reach.
To become viral or talked about... to be remarked about... you have to become remarkable!
Create a brand identity that...
1) ...is arresting, surprising, one that will get talked about.
2) ...unique among contending appeals
3) ...has strong appeal to unchurched and dechurched people in the area
3) ...you can adopt and live out in a remarkable way.
4) ...provides a long term, strategic fit in your city reaching goals
5) ...provides many creative, adaptive, thematic spinoffs
 Begin Your Church Branding Process
We'll ask you the right questions to help you kick-start your branding process..
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