We've invested over 25 years into perfecting some of the clearest and most proven approaches to church outreach planning. From your first call or email you will begin to make positive and dramatic changes in your outreach plan... and there's never a charge for consultation.


Long Range Planning

As the 21st-century Church, we are in the midst of what can only be described as a revolution. This revolution involves many new and exciting paradigms for missional direction. The vision for transformation is becoming clearer every day, but how do we get there? Many pastors and leaders now see the vision, but the compelling need they express is for a framework for planning.

Over the years we've found that these leadership needs fall into two broad categories:

A desire for holistic integration, an intelligent strategy that works toward systemic wholeness…toward whole individuals, families, churches, and communities.

A desire to see progressive results, to know that your efforts are not hit and miss,
but that each initiative strategically builds toward the results you truly desire

To make the transition to a holistic cityreaching strategy we’ve designated five strategic areas of focus we call Synergies. They form the developmental components to build effective, transformational cityreaching plans. On the next page, you will read an overview of these 5 Synergies. This is the framework for planning we use in every Community of Dreams Partnership as a strategic alignment for cityreaching. Whether you become a strategic partner or not, these 5 benchmarks can revolutionize the way you plan as a congregation to impact your community. (see our 5 Synergies).


Campaign Planning

A campaign is a defined project using a synergy of media impressions to reach a specific objective. A good campaign is built around clear goals, well-defined identity, and honors the principles of withreach. For planning purposes we group these campaigns into three categories:

Tactical campaigns are of short duration with a strategic focus. More...

Launch campaigns are for new or renewing congregations. More...

Identity campaigns go beyond one-time objectives and are critical for the success of any other kind of campaign. An identity campaign is the process of creating and exposing your ministry vision and identity broadly in your community, with all the related branding and image components. This provides the vital 'top-of-the-mind' awareness and community appreciation that supports and empowers every other ministry activity, media strategy, and even one-on-one conversations. More..


Pre-developed Media Campaigns

Sometimes, you just don't have time to be as thorough as you'd like in your own planning. We've got you covered. One of the many strengths of working with Breakthrough is the ability to leverage our experience. With Breakthrough you can be assured that our media solutions are:

well-researched - we know how it will be received, because we've put it out there so many times.

carefully crafted - after three decades of reaching the unchurched, we learned what to say and how to say it.

exclusively yours - we license everything so you can build your community image with confidence

turn-key - don't worry about managing the process; from design and layout to production, printing and processing... we've got you covered.

cost effective - compare our media products and services across the board; nothing else stacks up. We guarantee it.

Our pre-planned media campaigns come in three forms:

A fully-licensed single-focus media project, such as a saturation direct mail
project. More...

Complete Image Campaign Branding Package such as the Masterpiece Destiny Campaign which can include logo development and full branding services. This license includes all present brand content and new content as it is added to the brand package on an ongoing basis. More...

An exclusive city license, in which your church becomes our branded cityreaching partner in the context of the Community of Dreams National Partnership. This includes all our present arsenal of media content, all future content, and ongoing custom development. In this relationship we become your complete marketing agency and ministry partner. More details here...